It can be hard to keep track of new releases in the beauty world — and even harder to stay on top of the tried-and-true favourites that might not get top billing on the end cap at your local drugstore. But if you’re looking to elevate your routine without overspending, you’ve come to the right place.
We’ve taken a deep dive into both new releases and trusted classics from budget-friendly favourites like Rimmel, Maybelline, CoverGirl, and e.l.f. These products perform as well as — and sometimes even better than — their luxury counterparts, offering smooth, skin-friendly formulas enriched with high-quality ingredients and next-level pigmentation. Whether you’re hunting for base products, lip essentials, or eye must-haves, we’ve got you covered.
