The TikTok algorithm has a reputation for being arbitrary and weirdly personal at the same time, surfacing products that feel handpicked for very specific moments and moods. One minute it’s a creator swearing by a household staple, the next it’s a stranger convincing millions that a niche beauty tool is non-negotiable. With influencing and de-influencing videos constantly duelling for attention, it can be hard to critically assess which products are genuinely useful and which are just enjoying their viral moment.
Looking back at the products that trended throughout 2025, a few clear standouts emerge that have staying power beyond a fleeting scroll. These are the items that earned repeat appearances, sparked thoughtful reviews, and translated well into real life. Heading into 2026, they’re still worth trying, less because TikTok said so, and more because they actually deliver on what they promise.
