Earth Month is the perfect time to take a closer look at everyday habits, and that includes what’s in your makeup bag. As more brands shift toward transparency and sustainability, “clean” and “green” beauty have become more than just buzzwords. Clean beauty is about formulating without ingredients that are considered potentially harmful, like parabens, sulphates, phthalates, synthetic fragrances, and mineral oils. Green beauty focuses more on the environmental side of things, like sustainable sourcing, eco-friendly packaging, and reducing plastic use.
When you’re shopping with a more conscious eye, you can find a broad range of products that are vegan and cruelty-free, use recycled or recyclable packaging and keep their ingredient lists minimal and transparent. It’s also a great time to start exploring cleaner, greener options, with more Canadian beauty brands establishing themselves in the market that have shorter supply chains and strong ethical sourcing built right into their mission.
