Luxury beauty products are fun to scroll through, but spending $50 on a lip gloss or foundation every time a trend pops up can get expensive fast. Drugstore brands have seriously stepped up over the last few years, creating products with similar finishes, textures, ingredients, and performance to compete with some of the most talked-about prestige formulas on the market.
From glossy lip oils and long-wearing setting sprays to mascaras and complexion products that rival cult favourites, there are plenty of affordable finds that can earn a permanent spot in your makeup bag. Whether you’re trying to cut back on beauty spending or want to test a trend before committing to the luxe version, these under-$20 picks prove that a lower price tag doesn’t have to mean lower quality.
